In a move that perfectly embodies Dubai’s flair for the extravagant, the emirate has unveiled plans for the world’s first “Gold Street”— a dazzling pathway literally constructed using gold elements — as the centrepiece of the recently-launched Dubai Gold District in the historic Deira area.
Announced by property developer Ithra Dubai on January 27; this ambitious project aims to solidify the city’s status as the undisputed global hub for the gold and jewellery trade. The Gold District will serve as a unified ecosystem, bringing together over 1,000 renowned retailers, wholesalers, bullion traders, investors, and luxury brands under one roof. It blends retail shopping, investment opportunities, and high-end lifestyle products like perfumes and cosmetics.
The Gold Street itself promises to be a visual spectacle and major tourist magnet, designed to let visitors “experience the shine of gold up close.” While exact construction details — such as whether it features gold paving, inlays, or decorative elements — remain under wraps and will be revealed in phases, the concept has already sparked global excitement. The district connects seamlessly to the iconic Gold Souk, home to major Indian brands like Tanishq, Malabar Gold and Diamonds, and Joy Alukkas (which plans the Middle East’s largest flagship store spanning 24,000 square feet).
This development comes against Dubai’s booming gold trade backdrop — the UAE exported an estimated $53.41 billion worth of gold in 2024-25, ranking second globally in physical trade, with buyers from 147 countries flocking in 2025 alone.
As Dubai continues to push boundaries in luxury and innovation, Gold Street could become the next must-see landmark, turning the idiom “paved with gold” into breathtaking reality.