Bhubaneswar: Pradeep Guha, MD of 9XM, breathed his last on Saturday.
According to media reports, he was diagnosed with advanced liver cancer ( Stage 4 ) three weeks ago and was being treated by top specialists in Mumbai in consultation with doctors in Sloan Kettering New York.
The condition of Fiza (2000) and Phir Kabhi (2008) producer, however, deteriorated rapidly and he was put on ventilator support on Thursday morning at Kokilaben Ambani Hospital.
Guha is survived by his wife Papia and son Sanket.
He worked with The Times Of India group for nearly 3 decades and held the position of President. In 2005, he joined Zee Telefilm as the CEO.
Following his death, filmmaker Shubash Ghai tweeted: “Good bye my friend #Pradeep Guha I will always be indebted for your genuine love n support to I needed n we all @whistling_woods international 4 your enriched guidance as a director on board since its birth. U were the makers of many in our industry RIP MY FRIEND”.
“MY MENTOR, BOSS, n SUPPORTIVE FRIEND ALWAYS… PRADEEP GUHA…passed away today. Will be remembered by many of us with eternal gratitude,” journalist, film critic and director Khalid Mohamed wrote while mourning his demise.
“Extremely saddened by the demise of Mr Pradeep Guha. An absolute icon, a marketing genius- be it beauty queens or page 3 events – he gave them/it a pedestal to shine. Rest in peace !” actor Riteish Deshmukh wrote on his official Twitter handle.
“Can’t believe you aren’t around anymore PG! Feeling so numb .. Heavens beware, you have a blitzkrieg arriving .. journey on in love my friend #PradeepGuha RIP,” wrote actor Tisca Chopra.
“Deeply deeply devastated to learn that Pradeep Guha has just passed away. A brilliant marketing man and a superb strategist. And always a fine human being. He added enormous value to the @timesofindia: rest in peace and Om Shanti,” tweeted columnist Suhel Seth.
“Extremely saddened to learn that Media Legend Pradeep Guha has passed away! He was an incredible person & a genius at marketing! I have many fond memories with him starting from the time when he was Editor of ‘Bombay Times’ 20 years ago! May he rest in peace!” wrote singer Adnan Sami.
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