New Delhi: BJP is mainly focusing on the crucial Purvanchal voter base in Delhi, which accounts for almost 24% of the votes cast in the constituency. This strategic shift was prompted by the accusations of Arvind Kejriwal, a member of the opposition who claimed that the BJP was trying to take Purvanchal voters out of the electoral list.
To push back these accusations and strengthen its position, the BJP is mobilising essential people like Manoj Tiwari and the Deputy Chief Minister of Bihar Samrat Chaudhary to lead their campaign in the capital. With nearly 4 million Purvanchal voters being the deciding factors in 17, 18, 19, or even 20 assembly seats, the toss-up among political parties is for their favor.
BJP has made a decision to give some seats to the National Democratic Alliance (NDA) partners, which included Janata Dal (United) and Lok Janshakti Party, to show respect to the voters connected with Bihar. The party is not only bringing in the Deputy Chief Ministers of Bihar for campaigning but also senior leaders and MPs from Bihar and eastern Uttar Pradesh to counter Kejriwal’s influence.
To further connect and include Purvanchal voters, the BJP has launched the “Chai Par Charcha” campaign, where the traditional Litti-Chokha fare is being introduced in the discussions. It reflects the cultural roots of the community and the program will be started in the coming days.
The BJP has planned to start a dozen projects targeting these voters, which will involve more than 150 legislators, MP’s, ministers, and above 25,000 party workers from Bihar and Uttar Pradesh. The “Purvanchali Voter Engagement Campaign” will comprise different events including development programs for people of the region, cultural festivities, and community talks.
As indicated by party sources, 17 of Delhi’s 70 assembly constituencies have a considerable number of Purvanchali voters, with the numbers varying from 30% to 50% in these areas. These voters have historically stood by the Aam Aadmi Party (AAP), who were supported by them during the 2015 and 2020 assembly elections. Consequently, the BJP is determined to change this political landscape by creating 5 “Kamal Mitra” (lotus friends) at each polling booth.
The plan is to hold around 1,200 meetings across the various constituencies, thus the BJP aims to establish its bond with this important voter segment. Political analysts say that beyond these outreach programs, it’s equally important to have more Purvanchal voter participation in the political process, for the BJP’s success in Delhi.
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