Mumbai: The Telecom Regulatory Authority of India’s directive, Bharti Airtel adjusted its voice and SMS-only prepaid options to provide lower prices, which improved subscriber accessibility. TRAI forced telecom operators to develop dedicated plans for customers needing voice and messaging functions without data benefits.
Airtel’s ₹469 plan now costs less than its previous price point of ₹499 and allows users unlimited voice calls and 900 SMS messages lasting 84 days. In addition to voice calls and SMS messages, customers will get Apollo 24/7 Circle membership for three months together with Hello Tunes at no charge. The plan, now available at a ₹30 lower price point, marks its modern cost structure.
Airtel provides a ₹1,849 yearly plan alongside its existing offers under a payment scheme that has been reduced from the earlier ₹1,959 annual fee. The 365-day subscription provides users with endless communication and 3,600 text messages with no limits. Like the 84-day plan, this option gives customers an Apollo membership for three months and free Hello Tunes at a discounted rate of ₹110.
TRAI threatened to investigate new telecommunications plans from Airtel and its competitors’ entire portfolio, which included Reliance Jio and Vodafone Idea (Vi). Thus, Airtel lowered its prices. The regulatory research, combined with user feedback, motivated Jio to follow Airtel by moderating its voice-only plan pricing strategies.
Market analysts believe that Airtel adjusted its prices as part of its ongoing strategy to stay competitive in the escalating telecom sector. This latest version of plans serves basic feature phone users who need reasonable calling and texting without demanding internet connectivity services.
The recent price adjustments by operators like Jio and Vi have consumers keenly waiting for additional industry moves that could potentially normalise consumer-focused pricing throughout the Indian telecommunications market. According to the Telecom Regulatory Authority of India’s directive, Bharti Airtel adjusted its voice and SMS-only prepaid options to provide lower prices, which improved subscriber accessibility.
TRAI forced telecom operators to develop dedicated plans for customers needing voice and messaging functions without data benefits.
Airtel’s ₹469 plan now costs less than its previous price point of ₹499 and allows users unlimited voice calls and 900 SMS messages lasting 84 days.
In addition to voice calls and SMS messages, customers will get Apollo 24/7 Circle membership for three months together with Hello Tunes at no charge. The plan, now available at a ₹30 lower price point, marks its modern cost structure.
Airtel provides a ₹1,849 yearly plan alongside its existing offers under a payment scheme that has been reduced from the earlier ₹1,959 annual fee. The 365-day subscription provides users with endless communication and 3,600 text messages with no limits. Like the 84-day plan, this option gives customers an Apollo membership for three months and free Hello Tunes at a discounted rate of ₹110.
TRAI threatened to investigate new telecommunications plans from Airtel and its competitors’ entire portfolio, which included Reliance Jio and Vodafone Idea (Vi). Thus, Airtel lowered its prices. The regulatory research, combined with user feedback, motivated Jio to follow Airtel by moderating its voice-only plan pricing strategies.
Market analysts believe that Airtel adjusted its prices as part of its ongoing strategy to stay competitive in the escalating telecom sector. This latest version of plans serves basic feature phone users who need reasonable calling and texting without demanding internet connectivity services.