New Delhi: In a move that’s set to redefine how we navigate digital chatter, Meta CEO Mark Zuckerberg has proclaimed the era of traditional hashtags over, rolling out a sleek, symbol-free tagging system on Threads that promises to make conversations more fluid and reachable.
Unveiling the global expansion during a live session, Zuckerberg enthused, “We’re testing ways to categorise posts by interest, ditching the old # for something simpler and smarter.” The feature, first tested in late 2022, transforms typed phrases — complete with spaces or quirky punctuation — into vibrant blue hyperlinks, limited to one per post for crisp clarity.
No longer must users wrestle with the pound sign’s visual clutter; instead, tapping # followed by “space travel” or “vegan recipes?” instantly links to themed feeds.
Key collaborator, Instagram chief Adam Mosseri, hailed the feature as a ” natural evolution, blending ease with enhanced reach.”
Threads, Meta’s feisty challenger to X, has surged in popularity since launch, and this tweak arrives amid fierce competition for user attention. Early adopters rave about the intuitive vibe, with one influencer noting, “It’s like hashtags grew up— less noise, more signal.”
Zuckerberg’s gambit reflects Meta’s broader quest for intuitive tech, potentially influencing rivals. As social feeds evolve, this hash-less haven could spark a tagging renaissance, proving that sometimes, less punctuation means more connection.
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