New Delhi: The festival of Raksha Bandhan, a cherished celebration of the bond between brothers and sisters, is being marked with enthusiasm across the country today. In alignment with this festive spirit, Motilal Oswal Asset Management Company (Motilal Oswal) has launched a timely campaign titled ‘SIP for Growing Needs’. The initiative encourages brothers to take a step toward securing their sisters’ future by starting a Systematic Investment Plan (SIP) in their name.
This campaign highlights the benefits of SIP investments through a concise 90-second film, which underscores how small, regular contributions can pave the way for significant financial growth. The company emphasises that gifting financial security through SIP investments could be one of the most meaningful presents this Raksha Bandhan.
Motilal Oswal AMC’s Managing Director and CEO, Prateek Agarwal, commented on the initiative, stating, “SIP is a powerful tool for wealth creation. Through our ‘SIP for Growing Needs’ campaign, we aim to showcase how consistent savings can simplify financial journeys over time. We believe this message will resonate strongly and drive positive change.”
The company’s Chief Marketing Officer, Sandeep Walunj, added, “Our goal is to nurture the everlasting bond of siblings while also preparing for the evolving needs of tomorrow. As sisters’ aspirations grow, so do the financial demands. We hope this campaign shifts perspectives and motivates people to support their loved ones in fulfilling their dreams.”
The campaign is currently running across all major social media platforms, attracting widespread attention. The thoughtful initiative aligns perfectly with the sentiments of Raksha Bandhan, reinforcing the importance of planning for the future while celebrating the present.
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