New Delhi: South Korean technology giant Samsung has successfully completed a monumental milestone of 30 years in India. Marking this historic occasion, JB Park, President and CEO of Samsung South West Asia, underscored the country’s profound transformation from a mere consumer market of 1.4 billion people to a global epicenter for technological innovation and artificial intelligence.
Samsung first set foot on Indian soil in 1995, a time when the nation was just beginning to witness its digital revolution. Over the past three decades, the company has deeply entrenched its roots, transitioning from importing foreign-made products to establishing massive local manufacturing units. Today, Samsung’s Noida facility stands as one of the world’s largest mobile manufacturing plants, complemented by expansive Research and Development (R&D) centers and design laboratories spread across the country.
Reflecting on this 30-year journey, a visibly enthusiastic JB Park praised the nation’s growth. “The most beautiful thing about India is that it always performs beyond our expectations,” he stated. “Samsung’s story in India has never been just about selling products. Our story is about growing together. We have not only brought technology to India, but we have built new technology alongside India.”
The company attributes its unique innovation approach to India’s vast diversity, which challenges its engineers to create highly accessible and useful features. Products and software designed specifically for Indian consumers are often so effective that they are eventually rolled out to global users. Consequently, the narrative has shifted from ‘Made in India’ to ‘Designed for the World.’
In the current era of Artificial Intelligence, Indian talent is playing a crucial role in Samsung’s global strategy. Indian engineers at Samsung’s R&D centers are collaborating with global teams to develop next-generation AI experiences integrated into everything from smartphones to home appliances. Park noted that AI is truly valuable only when it solves real human problems, adding that no country teaches this better than India.
Samsung maintains that true progress comes from human capability, not just machines. Over the past 30 years, the tech behemoth has invested heavily in talent, education, and skill development across the country.
“We believe human potential is the world’s largest and most important technology platform,” Park emphasized. “I don’t think our legacy will be judged merely by how many devices we manufactured. Our true identity will be defined by how many people’s dreams we helped turn into reality.”