New Delhi: As the festival of lights approaches, Prime Minister Narendra Modi has called on citizens to embrace swadeshi products and celebrate the ingenuity of 140 crore Indians.
In a spirited appeal on X, PM Modi urged people to purchase indigenous goods during the festive season, proudly proclaiming, “Say with pride, this is swadeshi!” He also encouraged citizens to share their festive purchases on social media to inspire others.
The Prime Minister’s clarion call aligns with the ‘Vocal for Local’ campaign, spotlighting the hard work, creativity, and innovation of Indian artisans and manufacturers.
Sharing a post from MyGovIndia, PM Modi reiterated the importance of supporting local craftsmen. “This Diwali, pledge to buy only swadeshi products and uplift our local artisans,” the post read, inviting people to share selfies with their purchases or the artisans behind them.
The appeal has sparked enthusiasm among small-scale artisans and shopkeepers nationwide. Potters crafting clay diyas expressed renewed hope, noting that customers are now actively seeking ‘Made in India’ products. Social media platforms like X and Instagram are buzzing with hashtags like #SwadeshiSelfie and #VocalForLocal, as citizens and celebrities alike post pictures of handcrafted diyas, traditional attire, sweets, and festive décor.
The campaign has struck a chord, amplifying the festive spirit while boosting local economies. Artisans across the country report a surge in demand, with many crediting PM Modi’s message for the renewed focus on indigenous craftsmanship. From vibrant markets to online platforms, the swadeshi movement is gaining momentum, promising a Diwali that celebrates both tradition and self-reliance.
As India gears up for a dazzling Diwali, PM Modi’s appeal serves as a reminder of the power of collective action. By choosing swadeshi, citizens are not just lighting up their homes but also illuminating the path to a stronger, self-reliant India.