Bengaluru: The Karnataka government has announced a reduction in the prices of premium liquor, with new rates coming into effect from today. The move is aimed at countering the revenue loss the state has faced due to higher liquor prices compared to neighbouring states.
The decision follows a significant change in Karnataka’s excise policy, particularly concerning the slab for premium liquor. Under the new policy, the state has lowered the prices of premium alcohol, including popular choices such as brandy, rum, and whiskey, in an effort to boost local sales and increase revenue.
A government spokesperson explained, “Our aim is to dissuade people from buying premium liquor from outside Karnataka. This will boost sales within the state and help recover lost revenue.” The price difference had previously driven many consumers to purchase alcohol from neighbouring states where rates were more competitive.
Karnataka’s move to slash premium liquor prices is expected to encourage more in-state purchases, thereby mitigating the impact of cross-border alcohol sales and helping to stabilise the state’s excise income.
By aligning its prices with those of neighbouring states, Karnataka hopes to reclaim lost ground in the lucrative liquor market while providing a competitive option for premium liquor consumers across the state.
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