Bhopal: Nothing work likes direct advertising or direct messaging, whether it is for commercial purposes or social ones. The backsides of trucks, autos and tempos are perhaps the best places for such messages. There was a time when ‘Hum Do Hamare Do’ was the most popular slogan to propagate family planning. ‘Shero-shayris’ and poems of love were also the order of the day.
Now it is corona time. A city-based volunteer organisation has tweaked these cheeky lines rooting COVID-19 safety messages.
Search and Research Development Society which primarily works for the promotion of science and technology has taken a plunge into the popular literature to raise awareness on COVID-19 in partnership with the administration, News18 reported.
Called ‘Trackon Par Corona Shayri,’ the drive has taken social media by storm and had been an instant hit with the netizens, who are impressed with the innovative way of raising awareness in COVID times.
Check out some of them:
Dekho magar pyar se…corona darta hai vaccine ki maar se…
Buri nazar wale tera muh kala, accha hota hai vaccine lagwane wala…
Tika lagaoge to baar baar milenge, laparwahi karoge to haridwar milenge …
Chalti hai gadi udti hai dhool, vaccine lagwao lo warna hogi badi bhool …
Dr Monika Jai, president of the volunteer organisation told News 18 the campaign aims to bust myths and misconceptions around COVID-19 vaccination. The commercial vehicles pass through every village, town and city, so it seems an effective manner of raising awareness. “All we want to convey is that vaccination has no side effects and is the only way to beat the virus.”
In all we scripted corona ‘shayris’ on around 300 trucks, dumpers, auto-rickshaws and milk containers of Sanchi, a state government-run milk supply chain in MP, Dr Rajiv Jain the vice president of the voluntary organisation was quoted as saying adding around 184 trucks and lorries took part in the campaign.
In the second part, the organisation has taken up markets in Bhopal for awareness with tickling lines like:
Aaj nagad kal udhar, pahle tika phir vyapar
Grahak to bhagwan hai, tika hi samadhan hai