New Delhi: With social media platforms like YouTube and Instagram turning into lucrative income sources, content creators are cashing in on their growing follower base.
What is the potential income with 50,000 subscribers on YouTube, and how does it compare to Instagram’s earning potential?
YouTube’s monetisation policy hinges on views and advertisements rather than just subscriber counts. To start earning, a channel needs 1,000 subscribers and 4,000 hours of watch time in the past 12 months. Income depends on factors like content category, ad rates, and performance, with advertisements being the primary revenue driver.
In India, the Cost Per Mille (CPM)— earnings per 1,000 views — ranges from ₹50 to ₹150, significantly lower than in other countries. For a channel with 50,000 subscribers averaging 10,000 to 50,000 views per video, monthly ad revenue could range between ₹20,000 and ₹50,000, provided content quality and engagement remain high.
Instagram, on the other hand, offers earnings through sponsored posts, affiliate marketing, and brand deals.
With 50,000 followers and a strong niche profile, creators can earn ₹10,000 to ₹15,000 per sponsored post, while brand promotions via reels or posts could fetch ₹10,000 to ₹50,000. Both platforms offer comparable earnings, but YouTube provides a more stable, long-term income stream, while Instagram’s revenue can fluctuate based on brand collaborations.
The decision between YouTube and Instagram primarily depends on the type of content, the comfort level of the creator, and the level of audience engagement.
As digital platforms evolve, creators are finding innovative ways to turn passion into profit, making social media a viable career path.